The Police Service NI rolled out its version of West Midland Police close passing initiative in the summer of 2017.
The initiative was also shared on Facebook.
The initiative was extended from Belfast to Bangor and Ards, perhaps in response to Gavin Moore’s death on the A21 near Bangor.
And elsewhere in NI in Newry and Mourne:
And Mid Ulster:
The #seethecyclist campaign is headed by the force’s neighbourhood policing teams. The main focus is on driver and cyclist education.
The force handed out lights to cyclists:
All good and well.
What has been missing from the news headlines is how many drivers have been spoken to about their driving about cyclists.
West Midlands Police have been very vocal in sharing their success, reducing serious cycling KSI (killed and seriously injured) by a fifth.
Belfast local media picked up the start of the PSNI campaign announcement, which was criticised by local cycling campaigners for focusing on cyclist visibility, rather than driver behaviour.
However, drivers have been educated.
The lack of news in main stream media about campaign successes was worrying. Has the campaign actually been followed through and are officers on the street catching careless and dangerous drivers?
An FoI request revealed that in Belfast and Bangor and Ards districts a total of 39 and 8 drivers respectively were offered advice about their driving. Additionally 250 information packs were handed out to cyclists.
No drivers were prosecuted.
PSNI is to be commended for adopting See the Cyclist as a strategy to reduce cycling KSI. Their work with cycling clubs is very good and should give the PSNI a shout at lifting a Fred Award later this year.
However, they can do more.
The lack of prosecutions is worrying. If the campaign is not backed up by punishing poor driving behaviour drivers will not change. You have to question the impact on drivers if all they have to sit through is a word of advice.
Also, the scheme’s successes need to be shared more widely. At present See the Cyclist is buried in the Facebook feed of neighbourhood policing teams. It needs to start hitting the headlines.